Posted 02-08-10 - For years, retailers, manufacturers and marketers have been clamoring for a single benchmark that would facilitate comparisons of healthy eating patterns by key regions and time periods. Although The Nielsen Company has frequently reported on healthy eating trends, most insights have been focused on individual characteristics or product claims, like “organic” or “fat-free.” The missing piece of the puzzle has been a single measure that includes a combination of several key healthy eating indicators across multiple categories.

Click HERE to read the entire progressivegrocer.com article.